OS creates unique VIP experience at Sainsbury's Super Saturday

Background: Sainsbury’s Super Saturday was a family-friendly event taking place on Clapham Common in support of the London 2012 Paralympics Games. This was the first event of its kind from Sainsbury’s and a ground-breaking initiative to raise awareness of the Paralympics Games. Artists performing included Nicola Roberts, Taio Cruz and The Saturdays, and the event was filmed by Channel 4, the official broadcaster of the Paralympics Games.  There was also the opportunity for people attending the event to try Paralympics sports on site.

OS was given the brief of designing the VIP area where Sainsbury’s and Paralympic board members could relax with family and friends while mingling with some of the artists and Paralympics athletes.  The area offered delicious food and beverages to 1500 guests along with entertainment and activities to keep the children entertained- Special attention was given to Paralympic sports.  Branding was key as media opportunities were taking place throughout the space.

Founding Director Jamie Wood on the secrets to a successful event

Our world runs on communication and individuality, without it we get lost in the crowd! Understanding our clients aims and visions is our main priority. Our driving force is to ensure no stone in left unturned in the  planning, creation and running of your event. Our team specialises is the ability to think outside of the box and introduce new ideas and possibilities to create the most creative and inspired events possible. OS prides itself on attention to detail, the wealth of experience we bring means we are able to create the unexpected, unimaginable and unbelievable!  When all is said and done we want you to be proud of the outcome. Our previous clients can vouch for that. Which is probably why so many of of our clients return to us year after year...

Top 5 tips to finding the right brand partnership

1. Brand synergy

2. A spokes person for the partnership

3. Creation of content

4. A PR able story

5. Meticulous planning

Recent OS Brand Partnership: Scream for Sony Bravia

Scream is a contemporary art gallery in Central London. Scream collaborated with Sony Bravia to create a new product to allow limited edition art to be shown on Sony Bravia TV screens by a USB. Included in the deliverables were design, an exhibition held at Scream to showcase the art on the TV screens, and a number of press interviews with Tyrone Wood. The Scream for Sony Bravia USB was sold at selected retailers.